Identity Crisis

coconutIdentityCard tells you where and when your Mac or iPod was built based upon its internal serial number.

There’s something quite charming about giving your technology a limited sense of personality or identity. Now I’m imagining my iPod and my Mac get along on the basis that the Mac regards the iPod purely as a massive and untapped market for western, capitalist intellectual property, whereas my iPod holds my Mac in a degree of arms-length sociological and political suspicion and contempt, whilst secretly wishing it was just as liberated and connected to the outside world as the hedonistic Mac is.


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