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9:50AM

Samsung's Reputational Damage

There's been some bleating reaction to the Apple vs. Samsung verdict that says either it's bad for consumers because a company can patent rectangles with round corners or that $1Bn is a price worth paying to earn a position of market leadership.

The former is a somewhat juvenile response. Others managed to bring devices to market with similar silhouettes to the iPhone while taking care not to rip off the detail.

And justifying Samsung's penalty on the basis of the proceeds of the crime (beating Motorola and HTC back by mimicking Apple) is at best soulless, at worst an endorsement of theft.

'So what if I got caught and did some time, I still have the awesome VCR I nicked.'

This result protects innovation, it doesn't diminish it. Samsung just needs to hire smarter and more talented people.

 

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