Fake it 'til you make it

The fact that Nokia permitted the launch of its new Lumia phones to be overshadowed by the news that they had faked critical elements of its supporting product marketing, shows just how desperate Nokia is.

That's not to say they deliberately and knowingly concluded that faking the video and photos was a reasonable thing to do, more that their sense of reason and internal control (at least in the marketing team) is so distorted by the 'hail mary' situation that they're in.

Nokia's people know that this is probably the last roll of the dice before the company disintegrates, and that their camera is probably one of the best, standout features their new device has over the competition. To say they allowed their enthusiasm for it to get out of control is probably the most charitable way to describe what happened.

I'd also bet they let go a bunch of people from their marketing department in the last twelve months that would have had the sense to have prevented this.


Silence Is Gold

I noticed that there are a bunch of silent ringtones available for purchase in iTunes. At first you think, why would you want a ringtone that made no noise, but actually it's just a simple workaround for the binary operation of the global mute switch on the iPhone where you either have no sound or all sounds.

So, if you want to stop your phone from ringing but want to still have it chirp when you get an email, or some other message alert, then a silent ringtone is what you need.

What was odd was the fact that there are a number of silent ringtones available from different publishers, all for 99p. Obviously they're all silent - I'm assuming - and therefore exactly the same and so I guess it's just easy money to put up a silent ringtone for sale and live with the chance that someone will buy your silence and not someone else's silence.

Which is somewhat lacking in imagination, I thought.

So, what would be cool and would standout from all the other silent ringtones would be actual recorded silences captured from rests in famous songs.

For example; you could capture the second's worth of silence that occurs at 0:06 into the Beatles' song 'When I'm Sixty-Four' and edit it to make it repeat a few times to create the required few seconds of silence for your ringtone.

Only, this silence would be a special kind of silence and would evoke the fab four at their Sgt. Pepper's creative peak in a chilly December 1966 at the EMI recording studio in west London. Listen closely and you can just make out the smouldering cigaratte that John Lennon had just placed in the ashtray atop the recording studio piano moments before, and a barely muted stress fart from Ringo as he measures the fraction of a second timing before he then recommences drumming. 

I'd pay 99p for that kind of silence.

This raises some interesting questions of a DMCA variety. Is it copyright theft to steal and resell the silence from Beatles records, or the last five seconds of silence in Nirvana's 'Something In The Way'?



I created both of these images from scratch in 3D landscaping software, Vue Esprit 10, using a high poly 3D model of an Audi R8 which I added paint and other textures to and then set-up inside different scenes I put together. To create the feeling of movement I added motion blur with Photoshop and changed the colour tones in Adobe Lightroom.

I used a Dubai registration plate website to create the graphic for the number plate and and stuck on a couple of lights for extra realism.

What I love about creating images like this is that the work required sits right at the intersection of my love of cars, photography and 3D software. A lot of fun.

Both are available in 2880x1800 for use as MacBook Pro Retina display wallpaper.


Brave Doesn't Even Begin To Describe It

Armstrong, moments after returning from his lunar EVA


Samsung's Reputational Damage

There's been some bleating reaction to the Apple vs. Samsung verdict that says either it's bad for consumers because a company can patent rectangles with round corners or that $1Bn is a price worth paying to earn a position of market leadership.

The former is a somewhat juvenile response. Others managed to bring devices to market with similar silhouettes to the iPhone while taking care not to rip off the detail.

And justifying Samsung's penalty on the basis of the proceeds of the crime (beating Motorola and HTC back by mimicking Apple) is at best soulless, at worst an endorsement of theft.

'So what if I got caught and did some time, I still have the awesome VCR I nicked.'

This result protects innovation, it doesn't diminish it. Samsung just needs to hire smarter and more talented people.